Co-creating the fastest selling release in The Glenlivet’s history

World-famous The Glenlivet wanted to harness the power of their fans to decide their next limited edition whisky release, but with something as rare as aged whisky - how do you let thousands of people at home co-create when they can’t all taste the liquid?

I had high hopes for this campaign but even I was blown away. Fans from 39 countries engaged with the platform, over 1 million Facebook users took part, and the liquid was tasted by 12,000 taste-buds. A hugely successful community engagement, bringing in a significant new audience to the brand was just the start, the final product was the fastest selling in the history of The Glenlivet.